Is everything in life a joint venture?

by JP on August 22, 2014

Plaiting girls hair and painting nails, a single dads ultimate need for a joint venture (JV)?

Having recently spent a week’s holiday as a single dad in the New Forest with my 2 children, Ryan & Juliette, it gave me time to think on how you do things on your own. Maybe it was also a chance to observe how people do things together.

So dad doing the breakfast, creating or planning the day’s activities, making lunches and picnics, then supper. Followed by clay modeling, story telling, colouring or lego support man!!! It’s trying stuff but very rewarding.

It’s like you are trying to be an entrepreneur and do everything but some things you are just not good at no matter how hard you try!

Like french plaits, nail painting or maybe things that ladies are just better at!!

So me being me and knowing the value of having some support (JV) and extra knowledge (JV) I drafted in my mom, aunty and sister for a few days and boy did that accelerate the fun, but also the energy. No longer just one pair of hands but now 3 more. No point doing things in halves I say. So with that, we now had on board, finger & toe nail painters, nurses who could do first aid, hair plaiters and also the best sandwich makers in town.

Now to me I could have been all heroic and gone “I am doing this holiday on my own”, try and prove to everyone I don’t need any help but what would that have achieved? Maybe a tired grumpy dad! So what benefits would that be for Ryan and Jules?

To me business is very similar, sometimes you need to bring in a sandwich maker (operations) or the nail painter (marketing), maybe more to the point nurses (PA/Support) to help accelerate your business or provide a much needed boost in enthusiasm.

But it’s knowing when to hire the right people in, embracing their knowledge and skills.

So to a 4-year-old girl nail painting & plaiting hair is a big thing and if done right she will love you for making her feel and look like a princess and no doubt become a regular repeating customer.

For a business, knowing how and what way to market to its customers is key. But a lot of the time people refuse to take help on board as they think it will cost too much $£

My question is why not look at it as a JV and say “Tell you what, come on board for 12 months and let’s review quarterly, and for your efforts the business provides a reward scheme paying a percentage of the increased sales”. Surely that’s a winner for everyone?

Personally I don’t understand why more businesses do not do this especially in agriculture. I am a big fan of the JVs and for The Dorgan Group this works really well.

So next year I am going to see how I can convince pop pops to come along on holidays too, every JV needs a wise head.

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